Instagram Video vs Reels: Which One is Better?

Get More Out of Instagram with Video and Reels

Instagram has become one of the most popular social media platforms among both individuals and businesses. With more than 1 billion monthly active users, it’s a great place to connect with others, share your content, and grow your brand.

What is Instagram Video?

Instagram Video is a feature that allows users to upload and share videos on their profiles. Videos can be up to 60 seconds long and can be edited with filters, music, and other effects.

What are Instagram Reels?

Instagram Reels is a new feature that allows users to create short, 15-second videos set to music or other audio clips. Reels can be edited with filters, text, and other effects, and are designed to be shared with a wider audience through the Explore page.

Key Differences Between Instagram Video and Reels

  • Length: Instagram Video can be up to 60 seconds long, while Reels are limited to 15 seconds.
  • Discovery: While Instagram Video is primarily shared with your followers, Reels are designed to be discovered by a wider audience through the Explore page.
  • Editing Tools: Both features offer editing tools, but Reels has a wider range of effects and filters.
  • Purpose: Instagram Video is great for sharing longer-form content, such as tutorials or behind-the-scenes footage, while Reels is ideal for creating short, attention-grabbing videos.

Which One Should You Use?

Ultimately, the answer depends on your goals and the type of content you want to create. If you’re looking to share longer-form content or connect with your existing audience, Instagram Video may be the better choice. However, if you want to reach a wider audience and create short, attention-grabbing videos, Reels is the way to go.

Overall, both features offer unique benefits and can help you get more out of Instagram. Experiment with both and see which one works best for you and your brand.


Instagram Video and Reels are both powerful tools for creating and sharing video content on the platform. By understanding the differences between the two and how they can be used to achieve different goals, you can get the most out of Instagram and grow your brand.

Noch mehr Fragen?

Wenn du dich auf Instagram erfolgreich positionieren möchtest, gibt es viele Dinge zu beachten. Wie erstelle ich ansprechende Inhalte? Wie gewinne ich mehr Follower? Wie steigere ich mein Engagement? Influxio beantwortet dir alle Fragen und hilft dir dabei, dein Instagram-Profil auf das nächste Level zu bringen.